Arduino Meets Developers at Embedded World

Tenaya Hurst participated in the Embedded World show at Nuremberg. Check out her review below.
As I emerged from the train station in Nuremberg, rolling 2 suitcases over the cobblestone into the center of the city, I remarked that this is a beautiful German town.  History dictates a variety of images when Nuremberg is mentioned, but with decades past, the city is on a new journey of hosting one of the largest technology events in Europe.  
Embedded World opened Tuesday morning, and I was immediately astonished, impressed, excited, and a little intimidated!  1,000 companies participate with elaborate booth displays, very specific to attract industry professionals who work with embedded systems. For the beginners out there, embedded systems are chips with specific computing functions.  Basically, all electronic products we buy are composed of embedded systems to carry out the function of the product.  Learning circuits with an Arduino board has made embedded systems more accessible for prototyping at home.





30,000+ people attended, busily hustling from hall to hall to learn of new technological advances, and of course to make business. Arduino was proud to exhibit with both Microchip and STMicroelectronics to help communicate our product details and company objectives.






At Microchip, we enjoyed meeting guests as they arrived in Hall 1.  The Microchip plaza hosted partners as well as knowledgable staff to discuss hardware details.  Federico Musto, our CEO, and I gave a daily talk at the Microchip stage, which was available for any guests to attend. In this forum, we highlighted the Uno WiFi which makes IoT accessible to even the youngest of makers, and the Yun line of products for more advanced makers who want to use Linux.  So many of our boards are based around Microchip microcontrollers, we shared details about a few, and announced our new smaller learning kits which should take about 2 hours to complete 4 projects.  This is great for STEAM educators who can choose to present a class or several classes using IoT with Arduino Uno WiFi. 

At STMicroelectronics, we were set up in the “ST Fan Zone” in Hall 4.  Yes, embedded developers have their favorite chips and many are fans of STM32.  With one of our own developers, I created a LED dress featuring our new Arduino Star Otto, and I was even invited to perform on the ST Fan Zone stage!  It was a great chance to show the artistic side to embedded development and further emphasize how important education is to get children interested in engineering.  Of course, I spoke about the amazing features of our new hardware like the microphone input, speaker output, and camera connectivity.  For my dress, I am using the Arduino touchscreen with a custom app to control my dress, right from the Arduino Star Otto.  The touchscreen is the same size as the Arduino Star Otto, many attendees mistook it for a cell phone screen, but no!  It’s an Arduino!












For my first time attending Embedded World, I’m so grateful to be a part of the culture of developers.  I’m also reminded of the huge task ahead for Arduino Education.  When I talked to a person at the event, I imagined the thousands of experiences that shaped that person to end up today, as an embedded systems developer.  When I teach basic circuits to very young students, I’m hoping to be one of their many encouragements to pursue a career in the technology field.  Everything in-between is the hard work, the mystery to outsiders.  How does a student go from building Arduino circuits on the breadboard to emerging as a competent and creative embedded systems developer?  Thousands of learning experiences and support from parents, teachers, and friends helps too!

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